Amex Membership Rewards can only be earned through American Express credit and charge cards in Canada. Unlike Aeroplan (which can be earned on flights, through a shopping portal, and from multiple card issuers), MR is Amex-exclusive. The upside: Amex has several excellent earn-rate cards, and the Cobalt’s 5x on dining and groceries is the best category earn rate in Canada.
Amex MR Cards and Their Earn Rates
| Card | Annual Fee | Category Earn | Base Earn |
|---|---|---|---|
| Amex Cobalt | $155.88 | 5x dining, groceries, food delivery | 1x everywhere else |
| Amex Gold Rewards | $250 | 2x in Canada + bonus grocery & gas | 2x international travel |
| Amex Platinum | $799 | 3x dining & travel | 1x everywhere else |
| Amex Green Card | $0 | None | 1x everywhere |
Category-by-Category Earning Guide
Dining and Food Delivery — Best: Amex Cobalt (5x)
The Cobalt earns 5x at eligible eating and drinking establishments, including:
- Sit-down restaurants, fast food chains, food courts
- Cafes, coffee shops (Tim Hortons, Starbucks, Second Cup)
- Bars and pubs
- Food delivery: Uber Eats, DoorDash, SkipTheDishes
Earn estimate: $800/month on dining and food delivery = 4,000 MR points/month = 48,000 MR/year from dining alone.
Groceries — Best: Amex Cobalt (5x at eligible stores)
The Cobalt earns 5x at merchants that code as grocery stores in Amex’s system. This typically includes:
- Sobeys, IGA, Safeway, FreshCo, Thrifty Foods
- Metro, Food Basics, Super C
- Loblaws, No Frills, Real Canadian Superstore, Zehrs
- Whole Foods Market
Does NOT earn 5x:
- Walmart Supercenter (codes as general merchandise)
- Costco Canada (does not accept Amex)
- PC Express online grocery (often codes separately — verify)
For Sobeys-banner stores, note that the Scotiabank Gold Amex earns 6x Scene+ — higher than the Cobalt’s 5x MR. The best choice depends on whether you prefer Scene+ or Aeroplan/Avios as your end programme.
Gas — Best: Amex Gold Rewards (bonus earn)
The Cobalt earns only 1x on gas. The Amex Gold Rewards Card earns a bonus at Canadian gas stations. For Avion users, the RBC Ion Plus earns 3x Avion on gas.
Note: For pure Aeroplan earn at gas stations, TD Aeroplan and CIBC Aeroplan cards earn elevated rates at gas that the Cobalt does not match.
Travel Purchases — Best: Amex Platinum (3x) or Amex Gold Rewards (2x)
The Cobalt earns 2x on eligible transit and travel purchases (taxis, Uber ride-share, public transit). For flight purchases specifically, the Platinum earns 3x and includes extensive travel insurance and credits.
Streaming Services — Cobalt (2x)
The Amex Cobalt earns 2x on eligible streaming services, including Netflix, Spotify, Crave, Apple TV+, Amazon Prime Video, and other subscription streaming platforms.
All Other Spending
| Card | Base Rate |
|---|---|
| Amex Cobalt | 1x |
| Amex Gold Rewards | 2x in Canada, 1x international |
| Amex Platinum | 1x |
| Amex Green Card | 1x |
For high base-rate earning on all spending, the Amex Gold Rewards earns 2x everywhere in Canada — useful for spending that doesn’t fall into a bonus category.
Optimal Amex MR Setup by Spending Profile
For dining and grocery-heavy households
Card: Amex Cobalt ($155.88/yr)
- 5x on dining, groceries, food delivery
- 2x on streaming and transit
- Transfer to Aeroplan for best travel value
Annual earn estimate ($2,500/month total: $1,200 grocery, $600 dining, $200 streaming, $500 other):
- 5x categories: 9,000 MR/month
- 2x streaming: 400 MR/month
- 1x other: 500 MR/month
- Total: ~118,800 MR/year
At 1:1 to Aeroplan, that funds a Star Alliance business class flight to Europe annually.
For high overall Canadian spending
Card: Amex Gold Rewards ($250/yr)
- 2x everywhere in Canada
- Bonus at grocery and gas partners
- Good for those whose spend doesn’t concentrate in dining/grocery
For ultra-premium travellers
Card: Amex Platinum ($799/yr)
- 3x on dining and travel
- Statement credits worth $200–$400/year (travel, dining, hotel)
- Access to Centurion Lounge, Priority Pass Prestige
- Premium travel insurance
Bonus Earn Opportunities
- Amex Offers: Targeted promotions sent to cardholders via Amex’s app and online portal — these can earn bonus MR or cash back at specific merchants.
- Referral bonuses: Amex offers referral bonuses for both the referrer and the new cardholder on most cards.
- Welcome bonuses: The most efficient way to quickly accumulate MR — each card’s welcome bonus can be 30,000–100,000 MR depending on the card and current promotion.
Related Articles
- Amex Cobalt 5x Categories: What Counts and What Doesn’t
- What Are Amex MR Points Worth in Canada?
- How to Transfer Amex MR to Aeroplan
- Best Amex MR Redemptions Canada 2026
Earn rates are subject to change. Verify with American Express Canada at americanexpress.com/ca. See our Advertiser Disclosure.