PC Optimum is Loblaws Companies’ loyalty programme — covering Canada’s largest grocery and pharmacy network. If you shop at any Loblaws banner or Shoppers Drug Mart, PC Optimum is the rewards programme you’re automatically participating in every time you scan your app or pay with a PC Financial credit card.
What Is PC Optimum?
PC Optimum was launched in 2018 from the merger of the PC Plus programme (Loblaws) and the Shoppers Optimum programme (Shoppers Drug Mart). Today it’s one of the most widely-held loyalty accounts in Canada, with tens of millions of members.
Key facts:
- Points earned at all Loblaws-banner stores and Shoppers Drug Mart / Pharmaprix
- 10,000 points = $10 redemption value (0.1 cents per point — fixed)
- No annual fee to participate; free app available for iOS and Android
- Paired PC Financial credit cards deliver the highest earn rates
Where to Earn PC Optimum Points
Loblaws-Owned Grocery Banners
| Province | Stores |
|---|---|
| Ontario | Loblaws, No Frills, Real Canadian Superstore, Zehrs, Valu-mart, Fortinos |
| Quebec | Maxi, Provigo, No Frills |
| Atlantic Canada | Atlantic Superstore, No Frills |
| British Columbia | Real Canadian Superstore, No Frills |
| Alberta & Prairie | Real Canadian Superstore, No Frills, Extra Foods |
| Nationwide | T&T Supermarket, Wholesale Club (some locations) |
Shoppers Drug Mart / Pharmaprix
All Shoppers Drug Mart and Pharmaprix locations in Canada earn PC Optimum points on purchases. This includes over-the-counter products, beauty, home goods, and some grocery items in-store.
PC Express (Online Grocery)
PC Express click-and-collect and delivery orders also earn PC Optimum points when linked to your account.
Esso and Mobil Fuel
Some PC Optimum promotions include bonus earn at Esso and Mobil gas stations when you link your PC Financial card.
How to Earn More: App Offers + Credit Card
The highest PC Optimum earn comes from stacking two sources:
- The PC Optimum app: Regular personalised offers (e.g., “Earn 500 bonus points on yogurt this week”) that appear in your app before shopping.
- PC Financial credit card: Earns PC Optimum points on every purchase — 45 pts/$1 at Loblaws/Shoppers with the World Elite Mastercard.
At Loblaws, the credit card earn absorbs the base app earn. The 45 pts/$1 from the PC Financial World Elite replaces (not adds to) the base 10 pts/$1 app rate. However, targeted bonus offers from the app stack on top — so if the app offers 500 bonus points on chicken, you earn those 500 bonus points in addition to the 45 pts/$1 from the credit card.
How to Redeem PC Optimum Points
Points are redeemed in increments of 10,000 points ($10) at checkout:
- Open the PC Optimum app (or have your PC Optimum card)
- At checkout, tell the cashier you want to redeem points (or tap the app to trigger redemption)
- Select how many points to redeem (minimum 10,000)
- Points are deducted from your balance; the value is applied to your bill
Note: You cannot redeem PC Optimum points for cash, gift cards, or online-only items outside of PC Express orders.
Related Articles
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- PC Optimum Bonus Events: Maximising Your Points
- PC Optimum at Shoppers Drug Mart
- PC Optimum vs. Scene+
Programme details are subject to change. Verify at pcoptimum.ca. See our Advertiser Disclosure.