One of the most underutilized aspects of PC Optimum is the bonus events system. While the base earn rate of 0.1¢ per point is modest, Shoppers Drug Mart’s periodic Bonus Redemption Days and targeted PC Optimum app offers can dramatically increase the effective value of your points.
Shoppers Drug Mart Bonus Redemption Days
Shoppers Drug Mart runs periodic Bonus Redemption Days where PC Optimum members can redeem points at bonus value — typically offering several times the standard return on eligible purchases.
How it works:
- Standard redemption: 10,000 pts = $10
- Bonus day rate: Varies by event (check Shoppers advertising and the PC Optimum app for the specific event terms)
- Eligible purchases: Usually beauty, personal care, household, and wellness products purchased in-store at Shoppers Drug Mart
When they happen:
- Typically 4–6 times per year
- Common timing: Christmas, Valentine’s Day, Mother’s Day, back-to-school, Thanksgiving
- Shoppers advertises via email, flyers, and in-store signage
Strategy: If you’re anticipating a Bonus Redemption Day, hold off on Shoppers purchases (especially larger beauty or personal care purchases) until the event window opens. Redeeming on bonus days is one of the highest-value PC Optimum strategies.
PC Optimum App: Weekly Personalised Offers
The PC Optimum app provides personalised bonus point offers that refresh each week (typically on Thursdays):
- Product-specific offers: “Earn 500 bonus points when you buy [brand X] yogurt this week”
- Category offers: “Earn 1,000 bonus points on any produce purchase over $5”
- Spend threshold offers: “Earn 10,000 bonus points when you spend $75 or more at [store] this weekend”
To maximise app offers:
- Open the PC Optimum app every Thursday
- Clip all relevant offers before shopping
- Ensure you scan your app (or linked card) at checkout to activate the offers
- Offer availability varies by account — offers are personalised based on your purchase history
Loblaws Weekly Sales + Bonus Points
Loblaws frequently combines product bonus point offers with weekly in-store sales:
- A product on sale might also carry a “Earn 500 bonus points” tag
- Stacking the sale price + bonus points can significantly reduce your effective cost
- Check the Loblaws app, weekly flyer, and pcoptimum.ca for current offers
Points Stacking Strategy
Maximum PC Optimum value comes from layering all available sources at once:
| Layer | Example | Points |
|---|---|---|
| PC Financial World Elite base earn | $50 grocery purchase | 2,250 (45 pts/$1) |
| App offer — product bonus | 500 pts on specific item | 500 |
| App offer — spend threshold | 1,000 pts on $50+ spend | 1,000 |
| Total on $50 purchase | 3,750 pts = $3.75 | |
| Effective return | 7.5% |
Without app offers, the same $50 purchase earns 2,250 pts ($2.25 = 4.5%). Adding two clipped offers doubles the return.
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Event dates and offer terms are subject to change. See pcoptimum.ca and the PC Optimum app for current promotions. See our Advertiser Disclosure.