Blue Rewards is the loyalty program that replaced AIR MILES, and the switch took effect on June 2, 2026. It is run by BMO Blue Rewards, Inc. You don’t have to be a BMO customer to join, although BMO customers can earn faster. Old AIR MILES balances became Blue Points with no loss in value, and you now sign in to your Blue Rewards account with your email address and password.
What happened to AIR MILES?
AIR MILES balances were converted to Blue Points with no loss in value. Blue Rewards’ conversion examples include 95 Miles = 1,500 Points (a $10 reward) and 938 Miles = 15,000 Points (a $100 reward), valued for in-store or eGift card use. Cash Miles and Dream Miles are now a single balance that can be spent on every kind of reward.
Your old collector number is now called your member number, and your AIR MILES card still works. In your history, transactions posted before June 2, 2026 still show as Miles. Missing transactions from before the switch can still be reported online, on the website or in the app, until May 2027.
Members with Onyx status keep its benefits until December 31, 2027, except the Personal Shopper benefit, which ends December 31, 2026.
Travel booked before March 16, 2026 can no longer be accessed online; Blue Rewards asks you to contact its call centre about it.
What is a Blue Point worth?
Every 1,500 points is $10 off an in-store purchase at a participating partner (exclusions apply), or $10 toward an eGift card usable at participating partners in Canada. You can use up to $750 (112,500 points) a day across in-store redemptions and eGift cards. In store, your purchase has to be at least $10 before tax. eGift card redemptions can’t be undone.
Travel, merchandise and other rewards follow their own terms and redemption rates, so a point may be worth more or less there. Points themselves have no cash value and can’t be exchanged for money. Outside Quebec, the terms say that, unless the law requires otherwise, changes may be made without advance notice, even when they affect the value of points you already have.
How do you earn Blue Points?
- In store: scan your Blue Rewards card when you shop at a participating partner; how many points you get depends on the partner.
- Groceries anywhere: photograph your receipt in the Blue Rewards app to earn on eligible products bought at virtually any grocery store in Canada.
- Card offers: link any Canadian-issued Mastercard to your account to earn extra points through card offers.
- Online: shop through the earnmore.bluerewards.ca portal.
- BMO banking: a BMO Blue Rewards credit card or chequing account earns more points, and you can link your member number to an eligible BMO card for exclusive offers.
To check whether a particular store gives points, use the official partner list at bluerewards.ca.
Which credit cards earn Blue Points?
BMO’s Blue Rewards credit cards earn points on everyday purchases. Fees, earn rates and perks are in our reviews of the BMO Blue Rewards Mastercard and the BMO Blue Rewards World Elite Mastercard. If you don’t want a BMO card, you can still link any Canadian-issued Mastercard for card offers.
How do you use your points?
Points can go toward in-store purchases, merchandise, eGift cards, leisure and attractions, travel and donations. BMO says you can choose from over 400 brands when redeeming. If you’re a little short, you can buy points in set amounts of 1,500, 3,000, 8,000 or 16,000.
Travel is booked through a platform powered by Expedia, and outside cruises you can pay with any amount of points plus a credit card. Our Blue Rewards travel guide covers booking flights, hotels and cruises with points.
Blue Rewards lists point conversion with other reward programs as coming soon. For how Aeroplan compares, see our Aeroplan guide.
Do Blue Points expire?
An inactive account can lose its points. If no points are added to or used from your account for 24 months in a row, Blue Rewards can cancel your balance; outside Quebec, the terms allow this without notice. Activity from your AIR MILES days counts toward those 24 months. When possible, Blue Rewards emails a warning no more than 60 days before an account goes dormant. For Quebec residents, the terms require a written notice by email at least 30 and no more than 60 days before points are cancelled.
Is Blue Rewards the same as BMO Rewards?
No. BMO Rewards is a different program that you can only earn with certain BMO credit cards. Our BMO Rewards guide covers it.
Joining, signing in and account help
- Joining: sign up as a member on the Blue Rewards website.
- Signing in: use your email address and password to log in to your Blue Rewards account.
- Your balance: sign in at bluerewards.ca, or open the Transactions tab in the Blue Rewards app.
- Missing points: wait 60 days after the purchase (120 days for bonus offers and promotions), then file a missing transactions request on the website or in the app.
- Giving points to someone: you can send points to another account for $0.15 per 16 points plus applicable taxes, unless otherwise advertised, and a completed transfer is final.
- Merging accounts: accounts under exactly the same full name, or with the same address, can be merged for free.